Yes!
Why? There are approximately 2.77 Billion people worldwide with at least one social media account and where there are people, there is potential for leads and customers.
Marketing -in its purest form- is literally showing your product to the most likely group of people to buy it.
Whatever your business, brand or offering, whether it’s B2C or B2B, however unexciting your product might be, no matter how small your business is, regardless of how tiny your niche, you will be able to find your target market on social media.